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VisionShare - CRM Solution Helps Healthcare Connectivity Provider to Boost Revenue 115 Percent
VisionShare—a provider of secure data connectivity for the healthcare industry—was outgrowing its home-grown systems. So,
the company adopted Microsoft Dynamics™ CRM and Axonom Powertrak. The combination is a fully integrated solution that
automates and speeds the customer installation process. The result: Backlog is down 51 percent, and business is up 115
percent without the need to increase service staff in 2008.
MSI - Customer and Data Management System Helps Maintain Growth, Increase Revenues
To maintain its growth and capture more revenues, MSI teamed up with two Microsoft® partners-Axonom and KnowledgeDNA-to
create a solution using Microsoft technologies and software developed by the partners. The solution helps manage customer
relationships and thousands of documents and e-mail messages generated during a typical sales cycle. Benefits for MSI include
an estimated U.S.$2.3 million return on investment and an 85 percent reduction in the time for processing bid certifications-time
that can be used for interacting with customers and increasing revenues.
Roland DGA - High-Tech Manufacturer Gains Business Visibility, Streamlines Processes with Dealers
Roland DGA teamed with Microsoft® Gold Certified Partner Axonom and implemented
Microsoft Dynamics CRM to create a foundation for customer information that
integrates easily with other systems. To gain industry-specific functionality,
the company also implemented Axonom-developed solution Powertrak, an add-in
that extends Microsoft CRM functionality. Roland DGA now has a powerful
solution that supports dealer Web portals and provides insight into sales,
marketing, and service events. Roland DGA made significant process improvements
and shrunk lead distribution time from weeks to days.
Compellent Technologies - CRM Solution Helps Growing Data Storage
Provider Meet Its Information Needs
Axonom implemented Compellent's Microsoft CRM solution and deployed Powertrak,
an independent software vendor (ISV) solution that sits atop Microsoft CRM and
extends its capabilities to create a powerful and flexible Internet Portal.
The secure portal is the primary way Compellent and its partners share business
information. "Virtually every tool that a business partner would need to build
a successful storage practices is available via the portal, " says Scott Horst,
Compellent's Director of Marketing.
In fact, the portal is the cornerstone of Compellent's indirect-channel sales
efforts. "We made a strategic decision as a business to sell exclusively
through the channel," Horst says. "So what we've done is put everything our
business partners could conceivably need right onto the portal so it's always
there for them."
ROI Case Study by Nucleus Research - Roland DGA's ROI: 63% | Payback: 1.7 years
Roland DGA Corporation deployed Microsoft Dynamics CRM to create a consolidated database of potential and existing client
information that would improve dealer relationship management, automate key processes, and provide the necessary metrics
to analyze sales and marketing initiatives.
Conceptus - Medical Products Maker Taps Opportunities with Complete,
Accurate Customer Data
In late 2002, Conceptus, a California-based medical products company, received
approval from the U.S. Food and Drug Administration (FDA) to market its Essure
product in the United States. Anticipating rapid growth, the company needed to
improve its efficiency and streamline the tracking of physician training on the
product. In 2003, Conceptus began deploying Microsoft CRM, third-party software
from the ISS Group and Axonom, and Microsoft CRM Mobile to create a customer
relationship management (CRM) system that integrated with its QAD business
management software. By 2005, office and mobile employees had access to a
wealth of customer data, increasing efficiency and productivity. The company
has reduced the time spent gathering and reporting data from days to hours,
while dramatically increasing the number of doctors certified to use its
product.
Axonom Inc. - Independent Solution Vendor Builds High-End CRM Solutions
for Vertical Industries
When Microsoft Business Solutions CRM version 1.0 was announced, Axonom was
quick to embrace the application as the foundation for Powertrak, a Web-based,
feature-rich customer relationship management (CRM) solution that provides
businesses with high-functioning CRM solutions. The Axonom team already had a
successful six-year track record building CRM solutions using Microsoft
technologies. Building on that experience, Axonom developed a suite of 30
modules that focuses on the financial services and high technology
manufacturing and distribution industries, and adds deep functionality to
Microsoft CRM. Together, Powertrak and Microsoft CRM provide a robust,
scalable, integrated solution that is a low-cost alternative to high-end
systems like SAP or Siebel. Axonom's success is evident in increased revenues
and an expanded customer base - with more than 100 Powertrak and Microsoft CRM
customers in the first 16 months.
Local Government Association - UK local authorities' representative body
combines dozens of databases to give unified view of customers and improve
services
The openness of the system was demonstrated when Optevia used a third-party
add-on, Axonom's Powertrak, to achieve something not included in the basic CRM
installation. Peter Lynch explained: "Powertrak provided us with three key
benefits. First, it enables the system to represent complex relationships, for
example, between a Contact and several organisations in different capacities.
Second. Powertrak offers a customizable Conference Management add-in to
Microsoft CRM. Third. it provides a toolkit to develop custom functionality
specific to LGA , in effect an entirely new module tightly integrated with
Microsoft CRM."
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